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UNICEF had to create mass media exposure alarming people about the children dying every day from a lack of clean water.
They bottled dirty water in 8 lethal varieties and designed a special vending machine, so everyone in Manhattan could by a bottle of dirty water just for a dollar.
Pedestrians could donate via text message or online.
And, yes, most of the people were shocked. Great campaign.
Dirty water in New York (19 pics)

Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)
Dirty water in New York (19 pics)

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