The first month of 2017 is coming to a close and as the new one begins, it is truly time to get back to business.
Visual content was majorly trending in 2016, making graphic design a hot topic among the business community, therefore, if you are looking to rebrand in 2017, now is a perfect time.
Logo design is a great place to start. You may be thinking not a lot can change in a year, however, there are a few new trends that can be seen in company logo design and some that are becoming more popular.
Minimalism
There was a lot of discussion surrounding minimalistic logo design in 2016 and whether you like it or now, it’s here to stay. Due to the rise of digital, “flat design” has been dominating the logo design market.
This trend in 2017 has been coined as literal minimalism. Designers want to create something that is both practical and purpose-driven. Logo design is going is stripping back and is telling customers its purpose clearly, meaning they will not need to take a second look.
Hand-Drawn
Hand-drawn logos are extremely popular in the food and drink industry. If you want to create a business design that shows that your organisation is exclusive as well as professional, hand-drawn logo design is the best choice for you.
Word famous brand Virgin use their hand-drawn company logos logo to emanate warmth, credibility and charisma. Virgin are particularly worth a look at as an example as this year we are set to see an increase in coloured logos.
Negative Space
Negative space logos are set to be this year’s most popular choice. Due to their nature, Negative Space logo, when done well can go viral!
If you are unfamiliar with how negative space works this style of logo is based around dual-imagery. Designers cleverly use positive and negative space to grab the viewer’s attention.
Some of the most recognisable Negative space logo include the iconic peacock image by NBC and the panda image by WWF.
Line Art
Line art is still going strong and it started gaining popularity in 2015. It is now one of the most popular choices for both businesses who are choosing to rebrand and for those who are just starting out in 2017.
Just Creative also recommend Line Art as one of this year’s top logo design UK choices: “This trend uses a steady thickness of lines with only one solid colour integrated.”
If your brand wants to keep its young, fresh and laid back image, line art is a perfect choice. This option isn’t for everyone, but it still makes this year’s top five logo design choices.
Vintage
A vintage logo is a strong option for those who are looking to attract the vintage-loving millennial generation. Marketers believe that customers have strong attachments to logos that are connected with the past, take Coca-Cola for an example.
Many of us prefer vintage logos as they hold nostalgia, something which modern logos cannot. For businesses it can also convey a sense of credibility, making it an excellent choice for start-ups.
