All estate agents recognise the importance of their window display. If your display is well-designed and well-organised, you can attract more people to your business and improve your profit levels too. However, you need to get your window display right if you are to truly reap the rewards of what this marketing platform offers you. With so many display supplies to choose from, it can be difficult to know how to use them effectively. But don’t panic, as that is what this post is here to assist you with. Read on to discover some key marketing strategies and tips when using estate agent window displays.
One thing you may have noticed is that a lot of estate agent window displays look the same. They all seem to follow the same window marketing approach – i.e. they showcase rows of properties in the window and nothing else. This presents an opportunity to you. If you can break this mould and stand out from the other estate agencies in your area, you really will entice more people to use your services. Do something a bit different with your window display, and you will be the estate agency that people remember in the local area. This will do wonders for your brand image and your recognition.
While we encourage you to stand out from the crowd, this does not mean do something wacky and completely out-of-the-box. Remember, you need to give off airs of professionalism and sophistication. You want people to trust you to sell their house or to help them buy a property, and thus your window display needs to evoke trust by showcasing high levels of class and professionalism. Nowadays, branding is everything, and you need to keep your brand image in mind when you design your window display.
Aside from this, another marketing approach to make the most of when it comes to estate agent window displays is to entice people with special offers. As mentioned, these window displays are usually just rows of properties, and thus you can stand out with a great deal or discount. Perhaps you have an exclusive property on your books? Maybe you are offering a promotional deal or discount for your customers to take advantage of? These are the sorts of things that are going to make people stop and take note. Therefore, promotional posters can work really well when it comes to estate agent window displays.
In addition to the points that have already been mentioned, it is also imperative to update your window display on a regular basis. There is nothing worse than walking past an estate agency and finding a property or two that you are interested in, only to discover that these properties have in fact been sold. Of course, there are rare incidents when this is unavoidable, i.e. if you have literally just sold the house. However, there is no excuse for letting properties stay in your display for days if they are no longer available. If you do this, not only are you missing out on an opportunity to sell another product, but you will have a detrimental impact on your brand image too, as it shows a lack of professionalism.
Last but not least, another strategy you may want to consider making the most of is the use of LED window display products. LED display systems are highly advised for a number of different reasons. Not only do they look impressive, but they are contemporary and striking, and thus this is the type of display product that is guaranteed to turn the heads of everyone that passes by your estate agency. You can also use this to highlight the most important areas of your window display to ensure they generate the attention you are looking to achieve.
All things considered, a window display is an exciting and impactful tool that is available to estate agencies. If you do not design this area of your business with care, then you are going to be missing out on a massive opportunity. Thus, take advantage of the different strategies that have been suggested in this post, and watch the level of interest in your business increase and your profits rise too.